Category:
Production
Client:
Pheonix Darts
Role | Key Responsibilities |
|---|---|
Content Director | Planning & Motion Design |
Overview
A year-round project creating looping wall animations for vertical large-screen dart machines, delivering immersive background visuals throughout gameplay.
What is Loop Wall Animation
Unlike traditional dart machines, this screen-based system uses the full display to present seamless looping animations that enhance the experience while players throw. New content is developed for major annual events such as New Year, Valentine’s Day, and Christmas, along with a continually expanding library of original themes.
Approach
The dart machine features a unique 1080×3840 display made by stacking two vertical 9:16 screens. To ensure player comfort and minimize visual distractions, all looping animations are designed within fixed frames.
