Category:
Business
Client:
Smartfork
Role | Key Responsibilities |
---|---|
CEO | Planning & Management |
Overview
A product designed for potential customers who struggle with inconveniently sized bags in daily life, this backpack is exceptionally large yet lightweight and durable. It is designed to carry heavy loads more comfortably and efficiently, making it an ideal companion for a wide range of activities.

Why Mammoth Bag
Tailored for users with specific needs such as:
Board game enthusiasts: when transporting bulky and heavy games is difficult
Athletes and club members: when carrying heavy equipment in a single-shoulder bag causes discomfort
Single-person households: when moving large amounts of laundry at once is challenging
Travelers: when handling bulky luggage is inconvenient with only a suitcase
Approach
This backpack was designed with durability and functionality as top priorities, using high-quality waterproof materials to maintain shape and stability even under heavy loads. Unlike shoulder bags that concentrate weight on one side, it features a balanced two-strap design that improves comfort and evenly distributes weight. Its sturdy yet lightweight build allows for easy carrying in crowded urban environments or during everyday tasks. Combining practicality with thoughtful detail, this backpack was created as the optimal solution to meet the needs of diverse users.