Category:
Production
Client:
LG
Role | Key Responsibilities |
---|---|
Content Director | Planning & Motion Design |
Overview
A specialized global project created exclusively for LG Electronics store managers, designed to merge hardware and content in order to deliver product features in a vivid and effective way.
UX/UI
User-friendly UX/UI and GUI designs were developed to help managers introduce product characteristics to customers with clarity and ease.

Approach
The project highlights the innovative functionality of LG ThinQ products and their superior user experience. With a UI flow designed to prioritize convenience and clear communication, it enhances in-store customer interactions and ensures the value of each product is conveyed effectively.