Overview

Promotional videos created for OOH screens and in-device playback, highlighting country-specific pricing and campaign periods in alignment with LG’s partner campaigns.

What is LG Streaming Week

Through partnerships with various OTT platforms integrated into LG TV’s webOS, the content promotes partner offerings, optimized for both outdoor advertising and device-native playback, with localized versions tailored to each country’s promotional period.

2024 LG Streaming Week

As part of the LG Streaming Week campaign celebrating the 10th anniversary of webOS, the video swiftly introduces the platform and its extensive partner content. Like other campaign materials, it is localized by country to feature different partners and content, serving as both OOH creatives and website banner videos.

Approach

Designed specifically for OOH screens installed on building façades, the promotional spot employs bold full-screen visuals and striking text, ensuring the message is instantly clear and legible even from a distance.