Overview

An innovative dating app designed to connect users worldwide based on diverse body types and personal preferences.

What is Bodyall

“All body types in the world are beautiful.”

Bodyall is a unique dating platform that brings individuality and physique to life through video profiles. By combining this with an SNS-style scrolling experience, it creates an environment where users can engage more naturally while emphasizing authenticity and trust throughout the process. The result is a more compelling and reliable experience that goes beyond casual encounters to foster genuine connections.

Video Profile

With video-only profiles, Bodyall encourages safe and authentic interactions, seamlessly guiding users from introductions to in-person meetings.

Why Bodyall

The platform sets itself apart by embracing cultural and personal diversity in perceptions of attractiveness. Through video-based profiles, it prioritizes sincerity and creates trustworthy opportunities for meaningful connections across cultures and preferences.

All body types

Bodyall is inclusive of all body types—slim, average, plus-size, and more—celebrating diversity and empowering users everywhere to discover their ideal partner freely, without judgment or restriction.

VIP

VIP features reward users who generate strong engagement with their video profiles. Those who receive a high number of likes earn a VIP badge and gain access to exclusive matching functions in the Hots tab.

Design

A fusion of social media design and dating features.

Animation

An animation designed to reflect Bodyall’s features with a unique sense of character.

• Splash: The app’s startup screen featuring Bodyall’s main character

• Boom: An in-app purchase item that prioritizes displaying your profile to members nearby for 30 minutes

• Luvs: An in-app purchase item that highlights your profile to members you’ve sent Luvs to

• Loading: A loading page using Bodyall’s main character to make the wait feel a little more enjoyable

Thailand #BOB Challenge

First campaign in Thailand: the #BOB Challenge.

A social “like” competition where creators earn rewards for the most-liked profile videos. Open to all participants, including dancers, lifestyle influencers, and everyday users in Thailand, the challenge created a level playing field.

Two prize tiers with a total of four winners:

• 1st place (male and female): cash prize and a custom trophy

• 2nd place (male and female): cash prize

The campaign was designed around engagement, with likes as the sole metric. Simple, transparent, and trackable in real time, it drove user participation while amplifying user-generated content. This led to a highly shareable award campaign that boosted brand visibility within Thailand’s creator community.

Approach

By centering on intuitive self-expression and inclusivity, Bodyall makes video profiles its core feature, encouraging diverse representations of beauty. The result is a transparent, engaging, and culturally respectful space where users worldwide can confidently pursue meaningful connections.