Overview

A project designed to leverage LG’s extensive partner network to continuously secure content year-round while providing promotional and design assets across multiple channels.

What is LG Global Asset

Design assets and social media content were produced to highlight partner content delivered through LG TV’s webOS. Dedicated webpages were built for annual or event-based campaigns, and the entire process from planning to execution was managed to ensure assets could be distributed globally.

Featured

Hero visuals and promotional materials were developed for monthly “Featured” banners on LG’s online articles, maintaining a steady stream of engaging content.

Web Banner & Asset

Web banners, thumbnails, and other page-specific digital assets were designed for both webOS and LG’s website, with adjustments made for different regions worldwide.

Approach

From static assets to social media videos, the project focused on delivering simple, intuitive visuals across all formats, engaging both current and prospective LG TV users.