Overview

Bodyall Influencer is a virtual marketing project created to promote the Bodyall dating app, featuring characters inspired by the letters “B” and “A.” Each character embodies a unique personality, manages its own social media channel, and regularly uploads content to engage with audiences.

Character Lifestyles

• Brody
  BRODY INSTAGRAM
  Brody is Aycer’s only companion and the most beautiful character on Bodyall Planet. After hearing Aycer’s story, Brody joins Earth, showcasing a glamorous lifestyle and sharing captivating content infused with unique charm.
  
  

• Aycer
  AYCER INSTAGRAM
  Aycer is the first character from the perfectly round Bodyall Planet to arrive on Earth. With an inquisitive nature and the ability to transform into any form, Aycer becomes fascinated with Earth’s social media culture, sharing lively and diverse content that highlights a fun and dynamic lifestyle.

Marketing Strategy

Between 2021 and 2023, the social media landscape thrived on virtual influencer campaigns. In line with this trend, Bodyall’s promotion strategy for the dating app moved beyond traditional promotional videos to focus on viral marketing powered by character IP.

Approach

By embedding Bodyall’s distinctive narrative into its campaigns, the project sets itself apart from typical dating apps, highlighting individuality and values to create enjoyable experiences for both existing and potential users.