Overview

A project carried out in the first-floor lobby of MBC headquarters, combining murals and AR content to create a tour experience that highlights MBC’s globally recognized drama and entertainment IPs. The murals go beyond simple visuals, embedding iconic IPs into the space to present visitors with new experiential content.

AR Trigger

When viewed through a dedicated AR camera app, the murals trigger 3D looping content tailored to each IP. Much like a trick-eye exhibition, this offers visitors an interactive experience where they can pose naturally in front of the murals and enjoy playful animations, creating memorable moments worth sharing on social media.

Approach

Each looped content piece was designed and directed with the unique personality of the IPs and visitor behavior patterns in mind, naturally encouraging participation and interaction. This provided a highly immersive tour experience while allowing visitors to vividly connect with the appeal of both the brand and its content.