Overview

A short film capturing the journey from Incheon International Airport to Sulwhasoo’s Bukchon flagship store.

• Category : AI Film

• Visual : Realistic

• Genre : Drama

What is An Invitation from Youth

Under the theme “An Invitation from Youth,” this film follows a traveler’s journey from Incheon International Airport to Sulwhasoo’s House in Bukchon.

As the journey unfolds, time begins to move backward, shifting from the present day to the 1970s, and further back to the 1930s, when camellia oil was first introduced. With each transition into an earlier era, the character gradually becomes younger, reflecting the film’s central idea of returning to youth through time.

The passage of time is expressed through subtle but powerful visual changes such as the evolving form of the vehicle, the surrounding scenery, and the shifts in lighting and color tone. In parallel, the film also moves through a reverse flow of light, transitioning from night to early dawn, and finally into bright morning sunlight, enhancing the feeling of time rewinding.

Ultimately, the film captures a moment where Sulwhasoo’s heritage and tradition naturally connect with the youth of today, presented as a cinematic journey created exclusively for the flagship store experience.

AI Tools

AI tools used in the creation of An Invitation from Youth.