Overview

Created as a showcase video for SKT’s participation in the China Tech Expo, it visually communicated SKT’s vision for future innovation under the theme of merging the automotive industry with smart technology. It effectively demonstrated how smart technology and mobility can converge to create new possibilities.

Approach

To make the experience more accessible for buyers attending the expo, the video was structured by organically integrating and reorganizing SKT’s existing content. This approach highlighted the company’s technological capabilities while intuitively conveying the futuristic vision of smart technology.